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Home > APP AND WEBSITE SUPPORT > APT > APT MARKETING > Market Reports: Basics, Features, & Limitations
Market Reports: Basics, Features, & Limitations
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Let's review the basic details, features, and limitations/restrictions of a Market Report!

 

 

📺 Click here for a video tutorial 📺

 

 

 

 

Basic Details:

  • Data for a specific market area that includes sales activity and regional trends 
  • Broader look at the market than a Neighborhood Detail Report 
  • Does not include listing examples
  • Great way to stay top-of-mind throughout the year with your past clients, leads, and SOI
  • Monthly or Quarterly emails
  • Delivered on the 7th of the month
  • Open rate of 36-39%

 

 

Limitations/Restrictions:

  • Area must have 20+ closed transactions per year

  • Available for US & Canada markets only

  • Not recommended for NYC Agents (use Neighborhood Detail Report instead)

  • Only includes residential data

  • Cannot draw a custom area on a map (must select areas from a list)

  • Cannot apply criteria/filters

  • Cannot edit the subject line of the email

 

 

Features:

  • Enable/Disable emails to client

  • Enable/Disable emails to agent

  • Add multiple recipients to same report

  • Add one or more groups to same report

  • Add multiple areas to same report

    • NOTE: The report will be very long with a lot of pages - we recommend creating one report per area

  • Share on social media

  • Convert to PDF or Print

  • Client can schedule showing

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