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Home > APP AND WEBSITE SUPPORT > APT > APT MARKETING > Market Reports vs. Neighborhood Detail Reports
Market Reports vs. Neighborhood Detail Reports
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Here's a side-by-side comparison of Market Reports vs. Neighborhood Detail Reports.  

 

 

📺 Click here for a video tutorial 📺

 

 

 

 

 

  Market Report Neighborhood Detail Report
Summary

 

  • Data for a specific market area that includes sales activity and regional trends
  • Broader look at the market than a Neighborhood Detail Report
  • Does not include listing examples

 

  • Detailed information about the most recent real estate activity in a smaller area of interest
  • More detailed look at the market than a Market Report 

  • Includes listing examples

Use Cases

  • Great way to stay top of mind throughout the year
  • Past clients
  • Leads 
  • SOI

 

  • Farming
  • Post on social media
  • Past client follow-up
  • Print a copy for your open house
  • Include a copy in follow-up email to open house visitors

 

Frequency

  • Monthly
  • Quarterly

 

  • 7 days
  • 14 days
  • 28 days
  • 30 days
  • 60 days
  • 90 days

 

Delivery Day

7th of every month

 

Depends upon the frequency selected after the report has been created

 

Open Rate

 

36 - 39%

 

50%

Area Restrictions

 

  • US & Canada only
  • Not recommended for NYC Agents (use NDR instead)
  • Area must have 20+ closed transactions/year
  • Residential only

 

  • Area must have 20+ closed transactions/year

Apply Custom Filters/Criteria

 

No

 

Yes

Draw Custom Area

 

No

 

Yes

Change Subject Line

 

No

 

Yes

Enable/Disable Emails to Client

 

Yes

 

Yes

Enable/Disable Emails to Agent

 

Yes

 

Yes

Send to Multiple Clients

 

Yes

 

Yes

Send to Group

 

Yes

 

Yes

Add Multiple Areas

 

Yes - BUT - The report will be long with many pages. We recommend creating separate reports for each area!

 

Yes

Share on Social Media

 

Yes

 

Yes

Convert to PDF / Print

 

Yes

 

Yes

Client Schedule a Showing

 

Yes

 

Yes

 

 

 

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