Here are the main differences between contacts & leads.

📺 Click here to watch the video tutorial 📺

Where did they come from?

• Contacts are people from your sphere of influence.
• Leads are people The Agency has connected you with through various third-party vendors.

How do you tell them apart in APT?

• By the "Lead" column.  Leads have a funnel icon in this column, but contacts do not.

*** For any NYC/NJ agents who used Apollo:  Leads are Inbounds, and Contacts are R&R ***